The Early Learning Center

For over 30 years, The Early Learning Center has been creating great toys - toys that help develop vital skills, toys that help kids get off to the best possible start, and toys that are tremendous fun! The Early Learning Center's passion for learning through play and commitment to quality make The Early Learning Center toys as relevant to today's children as those of 30 years ago.

The Early Learning Center is much more than just another toy store, and at the The Early Learning Center website you quickly discover what makes The Early Learning Center different from the rest. A true commitment to retailing only the very best toys and games, with a focus on learning through play, makes The Early Learning Center stand out from all the rest. Whatever you decide to buy from The Early Learning Center - you certainly won't be disappointed!

Exciting features at The Early Learning Center website mean shopping has never been so easy, quick and fun. You can shop in the comfort of your own home, and at any time of the day (or night). You can have your order delivered to your home, your workplace, or to another address if it's a gift for someone else.

Of course, The Early Learning Center also have more than 200 stores throughout the UK, including 3 fantastic new out-of-town playstores which allow children to ‘playtest' The Early Learning Center toys throughout themed playzones.

The Early Learning Center also run concessions in Debenhams stores, sell selected toys at over 380 Sainsbury's supermarkets nationwide, and at over 200 Boots stores. And because ELC is known and respected throughout the world, The Early Learning Center have over 50 international stores in 13 countries worldwide, with more opening all the time.

Much more than simply just another toy store, The Early Learning Center UK toys are focused on safety, fun and education. Working with leaders in child learning and pyschology, The Early Learning Center produce some of the most fun and creative toys that you can buy. When you shop online at The Early Learning Center you're shopping with the most respected brand in its field, and the No.1. store of its kind in the UK.

Look at just a few of the great things you'll find in the Books & Learning section at The Early Learning Center: LeapPad systems - Leapster - LeapFrog - PowerTouch - Learning Games - Counting, Spelling, Writing and Telling the Time - Magnetics - Childrens Books - Parenting books - Equipment for Spies and Explorers - Jolly Phonics - Vtech … amongst much else. You'll also find lots more to explore, with everything from animal puppets and construction kits to Winnie the Pooh, Magic Roundabout, Barney the dinosaur and others.

The Early Learning Center Online also has a great selection of toys from "Thomas & Friends." There are accessories galore for your Thomas & Friends collection and there's even a lovely carry case for them to keep their favourite Thomas & Friends engines safe and sound. Shopping online at The Early Learning Center is lots of fun - and you're sure to want to go back again and again!